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To celebrate the International Year of Light 2015, ewo and Museion are staging the ewoTALKS: a series of talks devoted to the relationships between art, design, business and technology.

The ewoTALKS represent a key element of an interdisciplinary collaboration between two key players in the local area - a cultural institution like Museion and a technology company like ewo, which has decided to engage with artistic and cultural issues.

The event on 18th June, entitled “DESIGN & DESIGN-THINKING as a driving force for innovation and creativity in businesses?" presents top guest speakers of the calibre of the designer Jörg Boner from Zurich, Nitzan Cohen, designer and professor of product design at the Free University of Bolzano, Monaco, and Stephan Ott, editor-in-chief of the Frankfurt-based design magazine “form". The discussion is moderated by Susanne Barta/ewo. The theme is inspired by the Martino Gamper exhibition "design is a state of mind", currently on in Museion. The role of designers in processes of social change and how much design can really do today is a very topical question. As Stephan Ott points out in his editorial in the current issue of the magazine "form", design is first and foremost about creating relationships, forging connections and interconnections. This process is what sparked the design-thinking method, which sets out to open up to new, original forms of collaboration. In this sense, the discussion will explore different perspectives (on design) and what they mean for the world of business: how they translate into practice.

ewoTALK: DESIGN & DESIGN-THINKING as a driving force for innovation and creativity for businesses?
06/18/2015, 8 pm Museion Passage, Piazza Piero Siena 1, Bolzano
In German. The conversation will be recorded by RAI Südtirol.

Photography: Luca Meneghel
ewoTalks, Museion 2015. Foto Luca Meneghel