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New if round video

Our new video by Milanese filmmaker Domenico Palma demonstrates the compact elegance of the if round family.

See the harmony and the seamlessness of the design alongside the luminaire family’s durability, unrivalled efficiency and subtly integrated innovations.

Product designer Moritz Kessler:
"The if round luminaire’s simple geometry is quite remarkable. The shaft – which extends smoothly into the luminaire head – creates a striking join that has become the distinguishing feature of the if line’s aesthetics."

You can watch the video on our YouTube Channel.

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