The Miami Design District has developed since the beginning of this millennium into a highly dynamic global center for design, art and fashion. In 2002 many events of the first Art Basel Miami took place here. What began as a tip for aficionados of furniture and interior design has since evolved into the ultimate quarter of galleries, restaurants, architectural firms and luxury brands – from Miu Miu to Louis Vuitton. A further stage of the district’s transformation will be completed at the end of 2016: New promenades and public spaces will be created and, around them, buildings designed by renowned and avant-garde architects – retail stores, art spaces such as the Institute of Contemporary Art Miami (ICA), a hotel designed by the architects Studio Gang / Neri & Hu and restaurants of national importance.
All of the equipment elements for the pedestrian areas had to underline the new district’s luxurious atmosphere. So the city planners searched for waste bins, ashtrays and bike racks “that look good and form part of an identifiable family of objects, in order to underline the specialness of the district.” They found what they were looking for in our urban furniture series Up. This line was developed for ewo by the Norwegian design group Norway Says: starting from the basic shape of a bollard, many possible functions are yielded through various openings – lighting amongst them – within a characteristic product form. Minor adjustments were made for the Miami project, including pictograms that are lasered on, with sheet metal backing. In the neighborhood, there are many art and design installations in the public spaces, including some by John Baldessari, the Buckminster Fuller Institute, Konstantin Grcic, Zaha Hadid and Marc Newson, and ewo’s products enhance the upscale ambience of all the pedestrian areas – down to the most minute detail.
Project: MIAMI DESIGN DISTRICT
Product: SERIE UP
Location: MIAMI, USA
Client: MIAMI DESIGN DISTRICT ASSOCIATES
Project Year: 2015
Photography: ROBIN HILL