CORPORATE COLOURS: MPREIS
A SPLASH OF OF RED
A decisive advantage and clear USP of ewo’s modular system is that it allows the combination of different lenses in a single luminaire head. Red and white, the corporate colours of Austrian supermarket chain MPREIS inspired to create a bespoke light distribution solution: a set-up that highlights the corporate identity of the company by adding a series of accentuated red touches and meets the functional requirements of providing neutral white light to illuminate the car park – all with the help of a single product.
MASTERING THE SHAPE OF LIGHT
How does ewo combine colour and functional lighting? Modular. Unique. A wide range of combinations within just one luminaire. The light distributions and colours can be combined in every possible way to form a completely individual solution. For MPREIS, we equipped each housing with 32 white and 16 coloured LEDs to create colourful accents and two boards to provide the functional lighting. That way, white light with a warmth of 3,000 K ensures the car park is uniformly illuminated, while spot lenses bathe the area around the poles in soft red light.
MASTERING THE BODY OF LIGHT
The MPREIS store parking lot in the Austrian town of Tannheim is dotted with a total of 37 luminaires. We developed a special, customised solution to create the harmonious, consistent effect of having just one product family. As a basis, we used the F–System XS with its single and double luminaire heads and wall-mounted versions. The F–System XS offers the ideal materials to harmonise the overall design and echo the customer’s corporate identity. With its die-cast aluminium housing and polyester powder coating, the dark pole absorbs the light scattered by the red LED accents.
Product: F–System XS
Client: MPREIS
Lighting design: ewo
Completion date: 2019
Photographer: (c) Florian Brenner